HELLO
Hey! I'm Will, the founder of The Second Lane. As someone who’s spent years collecting designer pieces and vintage treasures, I always felt frustrated that the resale space seemed dominated by just a few massive platforms. While they have their place, I hated how smaller resale sites and independent boutiques were often overlooked—not because they lacked quality, but simply because they didn’t have the same reach. Some of the best, most unique pieces I’ve ever found came from under-the-radar shops that put real heart into what they do. I wanted to create a space that shines a light on those hidden gems—a curated guide for people like me who care about individuality, history, and supporting smaller sellers who really know their stuff.
MY STORY
I've always been drawn to fashion—not just for how it looks, but for the stories it tells. From an early age, I found myself obsessing over vintage pieces and the unique charm they carry. I bought my first designer bag, a classic YSL, at 18... and from that moment, the addiction officially began.
Today, my personal collection includes over 20 designer bags and a growing archive of accessories—think vintage sunglasses, statement belts, timeless clothing, and more. I'm passionate about curating pieces that feel rare, expressive, and enduring. Whether it's a find from decades past or a modern classic with lasting appeal, I'm always hunting for style that stands out and stands the test of time.
CONTACT
I'm always looking for new and exciting opportunities. Let's connect.
#smallbusiness