PUCCI SUMMER
- William Garfield
- Jun 26
- 3 min read
The House of Pucci: A Legacy in Motion
Founded in the late 1940s by Marquis Emilio Pucci, the Italian fashion house began its journey on the slopes of Switzerland, where Pucci—a skilled skier and aristocrat—designed streamlined, colorful ski outfits for his friends. His designs caught the attention of Harper’s Bazaar, and from there, Pucci pivoted into ready-to-wear and resort fashion.
By the 1950s and 60s, Pucci became synonymous with Mediterranean glamour—bold prints, swirling patterns, and weightless fabrics that seemed to move with the breeze. Nicknamed “the prince of prints,” Emilio Pucci created a new language in fashion: expressive, dynamic, and joyful. His designs were worn by the likes of Marilyn Monroe, Sophia Loren, and Jackie Kennedy, offering a more relaxed, liberated approach to luxury—one that mirrored the changing spirit of the postwar world.
The Pucci Signature
What made Pucci different was not just the print—but the entire lifestyle. His palette was electric yet elegant: turquoises, corals, limes, fuchsias, and sun-bleached pastels, always arranged in geometric or abstract motifs. Pucci’s silk jersey fabrics became legendary for how they draped and flattered the female form while feeling like a second skin.
Pucci wasn't just a designer—he was an artist of movement. His prints danced. His clothes traveled. They weren’t made to sit still, and neither were the women who wore them.
Why Summer 2025 Is Being Called "Pucci Summer"
If fashion is cyclical, then 2025 marks a full return to joy, color, and coastal decadence—and Pucci is leading the charge.
Here’s why this summer is officially being dubbed “Pucci Summer”:
1. The Return of the Iconic Prints
Pucci has reissued and reinterpreted some of its most iconic archival patterns for SS25. Think classic geometric swirls in sea glass blues, tangerine, and lilac, splashed across caftans, bikinis, silk scarves, and mini bags. Fashion insiders and stylists are calling it a revival of la dolce vita.
2. Celebrity & Influencer Momentum
From Kendall Jenner to Dua Lipa, everyone seems to be posting from the Amalfi Coast this year—in Pucci. Editorial shoots, resort campaigns, and vacation candids are all drenched in those unmistakable prints. It’s not just about nostalgia—it’s about escapism, freedom, and fantasy dressing, which Gen Z and Millennials are fully embracing.
3. The “Jet Set” Aesthetic Reclaimed
As quiet luxury dominated the last few years, 2025 is seeing a swing back toward maximalism—but this time, with taste. Pucci fits the bill: luxe but not loud, glamorous but grounded in heritage. The brand embodies a modern take on the carefree, jet-set lifestyle—without losing its roots.
4. Pucci Accessories Are Everywhere
From silk headscarves to tiny printed shoulder bags like the one you shared, Pucci's accessories are the ultimate summer add-ons. Whether you’re at the beach or just want your tote to feel more Capri, a splash of Pucci does the trick.
Final Word
“Pucci Summer” isn’t just a trend—it’s a feeling. It's about ease, sun, color, confidence, and not taking yourself too seriously. It’s about dressing for joy, not for algorithms. And that’s why, in the summer of 2025, Pucci is having more than a moment—it’s having a movement.
Check out my tiktok for my latest post on my pucci summer fits!